Life & Career

About

Four decades of building products — from the early days of desktop publishing, through iMovie and iPhoto at Apple, to a long line of startups. Here’s the path, newest first.

2024

Beluga

Founded Beluga to build autonomous navigation technology for self-driving vehicles and maritime vessels — systems that reason about the world in real time rather than just following a map.

2023

Assembly Ninja

Built inventory and manufacturing software that understands how things are actually made — tracking every component, subassembly, and finished good on the factory floor.

2022

ZIPit

Launched ZIPit.social, a hyper-local social network organized by ZIP code, alongside ZIPit.email for affordable local email marketing.

2021

Milwaukee

Relocated to Milwaukee and began building ventures in the Midwest tech scene — bringing a Silicon Valley product mindset to a new city.

2020

The Concentric Method

Distilled decades of shipping real products into the Concentric Method — a product-development methodology designed to deliver quality software on time, as an alternative to Agile.

2018

Indie Apps

Built small apps to scratch personal itches — GSDList, a to-do app that treats your list as a searchable database of everything you might ever want to do, plus Clockwise and Step Brother.

2015

Marathon Machines

Founded Marathon to build a smart, internet-connected washer-dryer, pairing deep software experience with manufacturing — on the conviction that the physical world holds far more unsolved problems than the digital one.

2012

Ford

Brought a Silicon Valley product-development lens to Ford, working on innovation initiatives inside a global manufacturer.

2003

Five Across

Founded Five Across, building group-based messaging years before social media went mainstream. Venture-backed and acquired by Cisco, returning more than 20× to its investors.

2001

iPhoto at Apple

Created iPhoto, carrying the consumer-media idea from video to photos, and led the iApps group — iMovie, iPhoto, iDVD — that became Apple’s “digital hub.”

1998

iMovie at Apple

Created iMovie 1.0 from scratch — a three-person team in nine months, with Steve Jobs as product manager. Apple launched it with Jeff Goldblum television ads, the first time a Mac app was marketed on TV.

The story of the medal Steve Jobs made me →
1993

Adobe Illustrator

Returned to Adobe as an engineer and helped ship Adobe Illustrator 5.5 and 6.0.

1990

RightBrain Software

Founded RightBrain to build apps for the NeXT platform, including PasteUp — a page-layout program built on a novel, object-oriented, word-based text engine.

1988

NeXT Computer

Cold-emailed Steve Jobs to land a job at NeXT, where — as product manager for “Interpersonal Computing” — he built fax directly into the operating system.

1985

Adobe

Joined Adobe as employee #40 in font technology, shipping Adobe’s first downloadable fonts and writing the definitive book on programming PostScript — still in print decades later. His application was a working PostScript program.

1984

University of Wisconsin–Madison

Earned a BA in Computer Science. A college calligraphy class sparked a fascination with typography that led, almost by accident, to a first job at Adobe.